Have you ever felt a peculiar resonance with a vague horoscope or a generic personality assessment? It turns out these.

In a world saturated with marketing messages, authenticity can often feel like an elusive goal for brands striving to connect.

Learn how propaganda works and how to protect yourself from its influence by verifying facts and avoiding emotional appeals.

How showcasing your brand’s human side and embracing imperfections, can create a genuine connection with your audience.